The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra)
DOI:
https://doi.org/10.58471/jecombi.v3i02.46Keywords:
product quality, brand love, repurchase intentionAbstract
The lack of understanding the concept of product quality and customer love for the brand made Apple loyal consumers and especially Generation Z who like to try new things, choose to try using products from other brands on the market. This study aims to analyze the effect of product quality on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, analyze the effect of brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, and to analyze the effect of product quality and brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results showed that Product Quality significantly affect Repurchase Intention. Meanwhile, the Brand Love variable has a significant effect on Repurchase Intention. Product Quality and Brand Love also affect together the dependent variable is Repurchase Intention .
References
Sumber Buku :
Alma, B. (2018). Manajemen Pemasaran dan Pemasaran Jasa, Cetakan 9.Bandung: Alfabeta.
Baum, Feigen. 2012. Kendali Mutu Terpadu (alih bahasa). Jakarta: Erlangga
Fandi, Tjiptono. (2017). Pemasaran Jasa, Andi, Yogyakarta.
Fandy, Tjiptono (2017). Service, Quality, & Satisfaction. Andi Offset, Yogyakarta.
Ghozali, I. (2018). Aplikasi Analisis Multivariat dengan Program IBM SPSS 25 (Ed. 9). Bandung: Universitas Diponegoro Press.
Kotler, P., & Armstrong, G. (2017). Prinsip - Prinsip Pemasaran, Jilid I Edisi 13 .
Jakarta: Erlangga.
Keller, K. L. (2017). Strategic Brand Management. USA: Pearson.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing, Sixteenth Edition.England: Pearson Education Limited.
Kotler, P., & Keller, K. L. (2017). Marketing
Management (15th Edition). Pearson Education Inc.
Swastha, Basu & Handoko, Hani, (2018), Manajemen Pemasaran : Analisa
Perilaku Konsumen, Edisi pertama, BPFE Yogyakarta.
Sutina dan Prawita. (2018). Perilaku Konsumen dan Komunikasi Pemasaran.
Penerbit : PT. Remaja Rosdakarya. Bandung.
Schiffman, Leon G dan Joseph Wisenblit (2017), Consumer Behavior, Edisi 11e, USA: Pearson Education.
Sugiyono. (2017). Metode Penelitian Manajemen. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Supranto, & Limakrisma. (2018). Perilaku Konsumen dan Strategi Pemasaran. Mitra Wacana Media.
Tjiptono, Fandy, (2017) . Brand Management & Strategy. Yogyakarta : Andi
Sangadji, Etta Mamang (2013). PERILAKU KONSUMEN : Pendekatan Praktis Disertai Himpunan Jurnal Penelitian. Yogyakarta : Andi.
Sumber Jurnal:
A. Carrol, B. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79–89. https://doi.org/10.1007/s11002-006- 4219-2
Agustino & Syaifullah. (2020). Pengaruh Kualitas Produk Dan Product Knowledge Terhadap Keputusan Pembelian Konsumen Pada PT Long Time
Albert, Noel;dkk. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258–266.
https://doi.org/10.1108/0736376131132 8928
Han, Heesup; Yu, Jongsik; Chua, B.-L., & Sanghyeop; Kim, W. (2019). Impact Of CoreProduct And Service-Encounter Quality, Attitude, Image, Trust And
Love On Repurchase. International Journal Of Contemporary Hospitality Management.
Hardilawati, Wan & Ghani, Noor. (2022). The Importance of Brand Love on SMEs Context in Indonesia. 10.1007/978-3- 031-08093-7_34.
Naini, Nurul Fitrianis;dkk. (2022). The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty
Putri, Mauritika Rizky (2019). Pengaruh Kecocokan Nilai, Citra Merk, Dan Kecintaan Merek, Terhadap Komitmen Merek Serta Dampaknya Terhadap Word Of Mouth Pada Produk Kosmetik Maybelline Di Yogyakarta
Rahman, Renée & Langner, Tobias & Temme, Dirk. (2021). Brand love: conceptual and empirical investigation of a holistic causal model. Journal of Brand Management. 28. 10.1057/s41262-021-
-7.
Winarto, M. R. A. ., & Widyastuti, W. (2021). Pengaruh Brand Image dan Brand Love Terhadap Repurchase Intention (Studi Kasus pada Konsumen Produk Gucci di Surabaya)
Sumber Skripsi dan Thesis :
Dinah Fitri, M., & Pangestuti, E. (2019). Pengaruh Terpaan Buzz Marketing Dan Product Knowledge Terhadap Purchase Decision Pada Produk Nature Republic (Survei Pada Mahasiswa S1 Universitas Brawijaya Angkatan 2015-2018)
Luliawati. (2017). Faktor Pendorong Brand Love Terhadap Peningkatan Brand Loyalty : Suatu Penelitian Pada Merek Stradivarius Di Wilayah Jabodetabek
Mentari, Ririnta Dwi Shinta (2019). Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Sumatera Utara
Rendi, M. (2022). DETERMINING FACTORS OF MEDIATOR’S SUCCESS IN METRO RELIGIOUS COURTS. Jurnal Multidisiplin Sahombu, 1(02), 47–51.
Oktaviyanti, L. (2022). IMPLEMENTATION OF ARTICLE 5 OF LAW 31 OF 2014 CONCERNING THE PROTECTION OF WITNESS AND VICTIMS IN THE STATE COURT OF BANDA ACEH. Jurnal Multidisiplin Sahombu, 1(02), 52–60.
Arma, R. H. (2022). LEGAL PROTECTION OF COPYRIGHT FROM THE CRIME OF COMPUTER SOFTWARE PIRACY ACCORDING TO TRIPS AGREEMENT AND ITS IMPLEMENTATION IN INDONESIA. Jurnal Multidisiplin Sahombu, 1(02), 61–71.
Achmad, A. W. (2022). APPLICATION OF CRIMINAL LAW AGAINST CHILD WHO USED AND DISTRIBUTED DRUGS. Jurnal Multidisiplin Sahombu, 1(02), 72–80.
Ukasyah, M. N. (2022). JURIDICAL REVIEW OF MONEY LENDING AGREEMENTS DECLARED VOID BY LAW. Jurnal Multidisiplin Sahombu, 1(02), 81–90
Purba, I. (2022). EFFECT OF WORK COMPENSATION AND DISCIPLINE OF EMPLOYEE PERFORMANCE IN PT. INDAKO TRADING COY. Jurnal Multidisiplin Sahombu, 1(02),
Nurwulandari, A. (2022). ANALYSIS OF THE INFLUENCE OF ROA, DER, PER, COMPOSITE STOCK PRICE INDEX AND COMPANY SIZE AGAINST INITIAL RETURN.
