Determinants of Tourists' Visiting Decisions to the Agro Nadiin Tourism Park in Kampar District

Librina Tria Putri

Authors

Librina Tria Putri Universitas Pahlawan Tuanku Tambusai

Keywords:

Prices, Experience Facilities, Digital Marketing, Visiting Decisions

Abstract

The main objective of this study is to determine the influence of ticket prices, experience facilities, and social media-based digital marketing, both simultaneously and partially, on the decision to visit the Nadiin Agro Tourism Park. The population in this study was all visitors who had purchased entrance tickets to the Nadiin Agro Tourism Park in 2025. The sample was determined using the Slovin formula and based on calculations, a sample of 99 respondents was obtained and the questionnaire was distributed using an accidental sampling technique. Data analysis was performed using a multiple linear regression model. Based on the simultaneous test, the variables of ticket price, experience facilities, and digital marketing significantly influenced the decision to visit. Likewise, partially, the variables of ticket price, experience facilities, and digital marketing each significantly influenced the decision to visit. The close relationship that occurred between ticket price, experience facilities, and digital marketing on the decision to visit was very strong with a correlation coefficient (R) obtained of 0.835. The contribution of the independent variable to the dependent variable was 68.8%, with a very high contribution, while the remaining 31.2% was determined by other variables not examined in this study

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