Rojikun, Ahmad, and Ahmad Darda. “The Mediating Role of Brand Image in the Effects of Influencer Credibility, Viral Content, and User-Generated Content on Brand Loyalty”. Journal of Economics and Business (JECOMBI) 7, no. 02 (November 11, 2026): 434–453. Accessed November 11, 2026. https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/237.