Arief, Z., and N. A. Brabo. “The Influence of Word of Mouth and Social Media Marketing on Students’ Decision to Choose a University With Brand Image As a Mediating Variable (Case Study at Darunnajah University)”. Journal of Economics and Business (JECOMBI), vol. 6, no. 03, May 2025, pp. 227-43, https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/140.