ARIEF, Z.; BRABO, N. A. The Influence of Word of Mouth and Social Media Marketing on Students’ Decision to Choose a University With Brand Image as a Mediating Variable (Case Study at Darunnajah University). Journal of Economics and Business (JECOMBI), [S. l.], v. 6, n. 03, p. 227–243, 2025. Disponível em: https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/140. Acesso em: 15 may. 2025.