POPO SURYANA. Building a strong brand image: the role of storytelling in marketing. Journal of Economics and Business (JECOMBI), [S. l.], v. 4, n. 02, p. 107–115, 2024. DOI: 10.58471/jecombi.v4i02.81. Disponível em: https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/81. Acesso em: 23 apr. 2026.