ISMAIL RAZAK. Increasing consumer engagement through gamification in marketing campaigns. Journal of Economics and Business (JECOMBI), [S. l.], v. 4, n. 02, p. 91–98, 2024. DOI: 10.58471/jecombi.v4i02.79. Disponível em: https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/79. Acesso em: 9 may. 2026.