GUNAWAN GUNAWAN. Gamification in Marketing Strategy: A New Way to Build Customer Engagement. Journal of Economics and Business (JECOMBI), [S. l.], v. 4, n. 01, p. 67–73, 2023. Disponível em: https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/43. Acesso em: 3 apr. 2026.