ROJIKUN, A.; DARDA, A. The Mediating Role of Brand Image in the Effects of Influencer Credibility, Viral Content, and User-Generated Content on Brand Loyalty . Journal of Economics and Business (JECOMBI), [S. l.], v. 7, n. 02, p. 434–453, 2026. Disponível em: https://jecombi.seaninstitute.or.id/index.php/JECOMBI/article/view/237. Acesso em: 11 nov. 2026.